Dynamic Video

I co-led art direction for dynamic video for Target Deals. Dynamic Video is personalized advertising for consumers. Our goal with Target Deals was to create a video ad that was both iconic and ‘unmistakably’ Target that would show guests the assortment Target offers all while providing them with offers that fit their needs.

My contribution highlights:

  • Concepted and directed 21 stop motion animations

  • Selected 14 still images for intro animations

  • Designed category headline frames and dynamic offer template

  • Developed a typography guide for the dynamic offer template

  • Co-led art direction for animation of final video

Balls_sRGB_0324_950.gif
Books_sRGB_0323.gif
Bowls_sRGB_0324_1245.gif
Cat_sRGB_0328.gif
Controller_sRGB_0324 (1).gif
Jenga_sRGB_0327.gif
Lantern_sRGB_0323.gif
Mouse_sRGB_0324.gif
Playdoh_sRGB_0324.gif
Dog_sRGB_0324.gif
DogFood_sRGB_0324.gif
Doll_sRGB_0323.gif
Popcorn_sRGB_0323.gif
RecordPlayer_sRGB_0323.gif
Toaster_sRGB (1).gif
Umbrella_sRGB_0324.gif
VR_Goggles_sRGB_0324.gif
WaterBottles_sRGB_0324_728.gif

Team

Creative Director: Stephen Bamonte

ACD’s: Devon Hauge, Jessie Reagan, Jesse Gadola

Art Directors: Tess Lund + Kristina Brust

Copywriter: Fredrik Hausmann

Producer: Edith Ramacher

Photographers/Production Co: Fresh Coast Collective