Lasting Smiles
Art Direction + Design.
Since February 2020 I have been a freelance creative for Lasting Smiles, a lip care brand that donatess 50% of their profits to charity. I have filled the shoes of web designer, photographer, art director, social media coordinator, and packaging designer.
Web Design + Layout
I contributed to a complete web design refresh for the Lasting Smiles brand. I created concepts that were optimized for desktop, mobile, and tablet to create an optimal user experience.
Social Media
I created a social media style guide that could be sent out to influencers or other freelance creatives. I also curated and developed three months of social content to develop a framework of what types of content work well with the brand.
Email Drip Campaign
I created an email drip campaign to introduce the refreshed lasting smiles brand to customers.
Brand Partnerships
Lasting Smiles partners with a variety of non profits, gifting platforms, and retailers. I create graphics for both LS and our parters to promote our mission and products.
